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// 00 · commercial work for photographers & retouchers

Be Prepared When Opportunity Finds You.

Brands and businesses reach out to skilled photographers and retouchers every day. Those who understand what commercial clients need are the ones who get hired.

Download the brand work guide
Panels
Courses


★★★★★
4.9 / 552,000+ students & panel users worldwide

// panel demo


Photography & retouching by Julia Kuzmenko McKim using RA Panels

Melt Cosmetics, Gold Ore product still life
Macro lips, golden
Beauty Kens
Beauty portrait, Ekaterina
Melt Cosmetics, SexFoil mix
Beauty close-up
Makeup product still life
Melt Cosmetics, Trance campaign
Beauty portrait, Eugena
Eye shadow texture
Beauty close-up, Lexi
Makeup product still life
Beauty close-up, Chanelle
Melt Cosmetics, SexFoil mix
Beauty close-up
Melt Cosmetics, Chocolate Dipped product still life
Melt Cosmetics, product still life
Beauty close-up, Michelle
Macro lips, dripping lipstick
Beauty close-up, Danielle
Urban Decay Vice, dark red
Makeup product still life
Beauty portrait, Julia
Cosmetic smears, texture study
Hourglass campaign, beauty close-up
Cosmetic smears, texture study
Beauty portrait, Mame
Melt Amulet spread
Body, swimsuit
Beauty portrait, smile
Beauty portrait, Laura
Makeup product still life
Beauty portrait, Chanelle

// Retouching Academy · Since 2013

Over 52,000 Students and Panel Users Worldwide

Built on years of industry experience for serious creative professionals interested in commercial work and getting hired by beauty, wellness & lifestyle brands.

Our Students & Panel Users Testimonials

// 01 · beauty, portrait & fashion photography & retouching

Tools & Education
for Creative Professionals.

Today, brands and businesses need more quality visuals than ever for their campaigns, product pages, launches, and social content. We help photographers and retouchers upgrade their skills, modernize their workflows, and get hired by commercial clients.

// 01

Commercial Work & Clients

While most photographers and retouchers understand the benefits of working with brands and creative agencies, few know how to prepare for it and get into commercial work.

Learn how

// 02

Pro Retouching Skills

As basic editing becomes more automated, highly specialised, advanced skills, such as campaign-level beauty retouching, become a stronger industry advantage and open doors into commercial projects.

Master

// 03

Faster Workflow

Professional beauty and fashion photography requires detailed retouching even if the first-pass cleanup is done with AI. Speed up your retouching workflow with tools built for client work.

See our panels

// guide cover
Brand Work Guide cover
// 02 · free pdf download

Brand Work Guide & Vocabulary

A free guide and vocabulary for photographers and retouchers interested in commercial work with brands and businesses.

Understand the language of visual production that commercial clients use when working with creative professionals like you. The “client universe” section will help you see the real opportunities in beauty & wellness that already exist around you.





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    // 03 · smart retouching panels

    Professional
    Beauty Retouching Tools.

    Beauty Retouching panels are Photoshop plugins created for photographers and retouchers who want a faster, professional retouching workflow, improved consistency of skin and tonal work, and a decluttered workspace.

    Over 20,100 Panel Users Worldwide
    Compare the panels →
    // 04 · Retouching academy team & mission

    Made for Creative Professionals
    by Creative Professionals.

    Our industry is being reshaped yet again. Technology, social media, and evolving consumer behavior are changing how visual work is made and who gets hired to make it.

    I started my journey in photography during another big shift, when analog gave way to digital. Later, I studied Commercial Photography in Australia (including shooting on film, medium, and large format cameras, and darkroom work), moved to Los Angeles, and built a career working with beauty and wellness brands, while teaching photographers and retouchers worldwide what I was learning through my work. That is how Retouching Academy was born.

    Today, my Avenue Studio team and I continue to serve beauty, wellness, and lifestyle brands with a client list that includes Urban Decay, Lululemon, Pat McGrath Labs, and many others. We also helped over 52,000 students and panel users worldwide build the skills that commercial clients expect from creative professionals today.

    From what we see, the demand for professional visual work is growing while client expectations are changing, and we are here to help you carry your skills through this shift into commercial work. Stick around and join 24,700+ pros on the RA newsletter, and be the first to read about what’s changing so you can act early.

    Julia Kuzmenko McKim

    Julia Kuzmenko McKim
    RA Founder · Commercial Beauty Photographer & Retoucher
    Los Angeles · Dallas

    Unretouched original, studio beauty shot
    Retouched with the RA panels, studio beauty shot


    After

    // Julia’s selected commercial clients
    // 05 · fast track to mastery

    Professional Beauty Retouching
    for All Skill Levels.

    We teach what we have learned the hard way through real-world commercial beauty and fashion work.

    Shop all products
    // 06 · in-depth retouching courses

    What Our Students
    Are Saying.

    Even more testimonials

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