Retouching, Brand Work,
and AI that works for you
Written for photographers and retouchers interested in working with commercial clients — brands, agencies and service businesses — remotely worldwide or locally in-house.
What lands in your inbox
Retouching skills & tools
Modern techniques, workflows and the tools we actually use in our Avenue commercial work — distilled into practical, repeatable methods you can use too.
Working with brands
How photographers and retouchers land and serve commercial clients today — agencies, brands and service businesses, in-house or remotely.
Professional AI standards
Using AI professionally, like L'Oreal and many others, and meeting the visual production standards commercial clients expect today.
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Photo & retouching by Julia Kuzmenko McKim for Hourglass Cosmetics
Free PDF download
Brand Work Guide & Vocabulary
A free guide and vocabulary for photographers and retouchers interested in working with commercial clients.
Understand the language of visual production that commercial clients use when working with professionals like you. The “client universe” section will help you see more real opportunities for commercial work in beauty & wellness that already exist around you.
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