04
Dec
After more than 12 years in high-end retouching, working on campaigns for beauty and fashion brands like Dior, YSL, Diesel, and magazines such as Vogue, L’Officiel, and Cosmopolitan, alongside...
THE ART & BUSINESS OF FREELANCE
01
Apr
What is the Visual Industry?
The Visual Industry is a broad field of sectors dedicated to producing visual content to communicate messages and shape experiences.
Visual Arts are forms of art...
27
Jun
Editorials are a hot commodity when it comes to photographers and other artists looking to showcase their work to potential clients. While in the past, a photographer could expect...
24
Jan
The digital age has given rise to a new type of criminal: sophisticated scammers capable of repeated feats of social engineering and elaborate long cons. The Hollywood Reporter initially...
16
Jan
Freelance artists have it harder than most because we have to wear every hat for our business. We are the marketers, the customer service representatives, the sales team, the producer, the artisan, the bookkeeper, and every other role in between. This can make running our businesses both challenging and exhausting. Fortunately, constantly improving technology has paved the way for many different applications that can help us work smarter, not harder.
22
Nov
It's that time of the year again! Grab all of the educational materials you have been eyeballing for a while and walk into 2019 with the newly acquired pro...
25
Sep
Continued from Passion, Drive & The Everyday Challenges On The Way To Your Success. Part 1
Problem #2 Self-doubt & Lack of inspiration
When I was in high school and it was time...
25
Sep
Beauty and fashion editorials are an opportunity for artists to showcase their creativity and skills. They often act as a means of advertising the team’s talents to potential clients...
20
Sep
I used to think that the first two - passion and drive - inevitably would lead me to the ever-desired success as an independent artist because, as we all know,...
26
Jul
One aspect of our job description as photographers is educating our clients. A question that comes up often with smaller business and individual clients is: "Can I have all...
19
Jul
As retouchers and photographers, it is imperative that we produce a great product, and that we successfully promote ourselves and our business. It can be challenging to remain objective...
21
Jun
Today's article comes from guest contributor, Kris Fulk. Born in the Philippines, Kris is now a commercial photographer and educator currently based in Winston-Salem, North Carolina.
One of the things...
07
Jun
As freelance artists, it is our sole responsibility to market our work so that we can gain a loyal clientele. While many artists can produce work that will please...
17
May
As a freelance artist, one of your primary goals is securing return clientele. For retouchers, makeup artists, hairstylists, wardrobe stylists, digital techs, photography assistants, models, and others, one of...
14
May
Our friends at Fstoppers are currently running a massive spring sale for all of their tutorials. The majority of the Fstoppers photography tutorials include post-production and are very valuable if you...
03
May
Gone are the days of traditional marketing and a well-designed website being the go-to strategy for gaining new clients. Social media has made itself king, with Instagram currently reigning...
22
Apr
There are so many similarities in business practices among different creative fields, that I constantly pick up great advice from brilliant people of completely different professions than my own.
I...
15
Apr
Waking up all hazy, you raise your head up, your eyes slowly focusing back in, you come to and suddenly realize, you fell asleep at your day job, again.
Most...
05
Apr
When it comes to protecting your work and your brand, there are many things to consider, and the top of that list is copyright. With images on display on websites, digital magazines, social media, online contests, etc, the opportunities for someone to misuse your work are plentiful.
11
Jan
Being a freelance retoucher in the beauty, fashion, and commercial industries can be incredibly competitive. Gaining loyal, repeat clients should be the top priority of every retoucher.
In the beginning,...