Business Of Retouching
Running a Successful Freelance Business
When your retouching and communication skills are at the level when you are confident offering your services to your future clients, you will find that there are still a lot of questions that need to be answered: how to find those clients, how to impress and keep them, how to charge for your services, what kinds of jobs to accept, etc.
The articles below will help you prepare to dive into your retouching freelance journey and grow your business with more confidence.
STARTING OUT AS A FREELANCER
The world of professional beauty retouching is very exciting, collaborative and diverse. You never stop learning and growing as a creative professional because every job is a set of new challenges that keep your problem-solving and retouching skills sharp and ever-evolving.
Read on if you are interested in becoming a Professional Commercial Beauty Retoucher.
PRO BEAUTY RETOUCHING VIDEO COURSE
The world of professional beauty retouching is very exciting, collaborative and diverse, however, the percentage of skilled professionals who are qualified to work for commercial clients in the beauty, health and wellness industry is very small. While a myriad of freelancers compete at the bottom of the retouching market, skilled retouching professionals are in high demand because of the sheer number of businesses that create an enormous amount of visual content today. They all need qualified post-production help: processing, retouching, color-matching.
This course is created by commercial beauty photographer and retoucher Julia Kuzmenko McKim (Los Angeles, CA) and professional retoucher and educator Sarah Tucker (London, UK).
Skill Level: Intermediate to Advanced
Duration: 5 hours
Videos: 24 video lessons, including 2 full retouches from start to finish
Practice Files: 3 Raw files photographed by Julia Kuzmenko & Anita Sadowska
Additional Materials: Custom Brushes + Job Application Checklist + Pro Retouching Vocabulary
Format: Digital Instant Download
PROFESSIONAL COMMUNICATION & ATTITUDE
To anyone with years of working in commercial retouching the terminology comes naturally, but each of us remembers a time when the language of the industry wasn’t quite so clear. When speaking to an art director who might be interested in hiring you, it’s important to speak his or her language. Clear communication and understanding between you and your client instills trust, helps you deliver exactly what the client wants and gives your client the confidence that he hired the right talent. If you’re a skilled amateur looking to land your first commercial job, check out this quick guide to some common industry terminology and conduct your client correspondence with confidence.
MARKETING & GROWING YOUR BUSINESS
THE RETOUCHING BUSINESS INSIDER
