04
Dec
After more than 12 years in high-end retouching, working on campaigns for beauty and fashion brands like Dior, YSL, Diesel, and magazines such as Vogue, L’Officiel, and Cosmopolitan, alongside...
THE ART & BUSINESS OF FREELANCE
07
Jun
As freelance artists, it is our sole responsibility to market our work so that we can gain a loyal clientele. While many artists can produce work that will please...
03
May
Gone are the days of traditional marketing and a well-designed website being the go-to strategy for gaining new clients. Social media has made itself king, with Instagram currently reigning...
22
Apr
There are so many similarities in business practices among different creative fields, that I constantly pick up great advice from brilliant people of completely different professions than my own.
I...
15
Apr
Waking up all hazy, you raise your head up, your eyes slowly focusing back in, you come to and suddenly realize, you fell asleep at your day job, again.
Most...
11
Jan
Being a freelance retoucher in the beauty, fashion, and commercial industries can be incredibly competitive. Gaining loyal, repeat clients should be the top priority of every retoucher.
In the beginning,...
10
Oct
Most today's successful retouchers have learned how to build and maintain their retouching business the hard way, through trial and error. As time passes, I am working more as a...
12
Jul
As a photographer or a retoucher, there is one commodity that is important above all others: your time. Setting aside your skills, creativity, and style, it is your time...
07
Jun
In ‘How Much To Charge For Retouching Part One: Billing Hourly’ we took a look at hourly billing, the positives and negatives that it brings as a pricing model,...
25
May
One of more frequent questions we’re asked at Retouching Academy is ‘how much should I be charging for retouching?’ Tutorials, articles, and advice on how to improve your retouching...
03
Dec
In the creative industries right now, there's been a surface of a long building outcry against the expectation from some quarters that we as professionals work for free, for...
14
Oct
When I made the jump from my 9 to 5 job to full-time photographer and freelancer, I was ecstatic to have the freedom that came with the entrepreneurial life....
18
Jan
In this post our Guest Artist Michael Herb, Commercial, Editorial and Conceptual Photographer from Las Vegas, NV talks about the importance of self-promotion for artists and shares his own methods....
28
Oct
This is a great video from Derek Halpern of Social Triggers talking about how to prevent new clients from haggling your rates. He also offers a great script of...