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Commercial Retouching, Industry & Community News

No, CVS is Not Banning Retouched Images

Yesterday, a myriad of news websites proclaimed that CVS, one of the largest drugstores in the U.S., had announced a ban on photo manipulation in makeup marketing created for in-store promotional displays, websites, social media and any other marketing...

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Commercial Retouching, High-End Beauty & Fashion

Retouching Controversy – How We Need To Move Forward

Advertising photography has always presented the viewer with a fantasy, a flawless, idealised framing of a product as it might appear at its most desirable, carefully posed and painstakingly lit. To some this is art, to others a willful,...

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