Over the past few years, Instagram has become one of the main self-marketing platforms for freelancers and collectives in all creative fields, including photography and retouching. We keep a close eye on the updates and changes in its algorithms, and so should you to help your work appear in front your potential clients.
With over 700 million monthly active users, Instagram has been continuing to roll out new features as the platform marches closer to the billion mark. While some updates may not have sat well with users, such as curated feeds, this one is unlikely to attract any naysayers. Instagram announced a big upgrade to the comments section with comment threads.
Interaction with users through comments has always been a bit cumbersome, with notifications about comments often vanishing too quickly for users to react, as well as the comments section of posts following no real flow. Adapting a forum-like style to the comments like on Facebook will allow users and businesses to engage with their audience in a much more effective way.
If you have not yet been active in the comments sections of your Instagram posts, perhaps this update (version 24) will sway you once it launches in the coming weeks.