Gone are the days of traditional marketing and a well-designed website being the go-to strategy for gaining new clients. Social media has made itself king, with Instagram currently reigning supreme. While dependence on one social network can be worrisome for many freelance artists, Instagram has finally begun to partner with third-party apps to make reaching a broader audience that much simpler.
Building a marketing strategy for Instagram can be extremely time consuming, but in reality, it boils down to one simple tactic: post consistently. Whether that’s daily, a few times a week, or several times a day, it’s the consistency and interaction with others that will help you steadily increase your reach.
Later is one tool to add to your arsenal, an application that allows you to schedule content for your feed and stories with the ability to auto-publish. When waning motivation or a hectic schedule can prevent you from posting manually, having material already in the pipeline and ready to go can help you to stay consistent.
Read Later’s recent announcement that explains the benefits of their official Instagram partnership:
By utilizing the Instagram Graph API and industry expertise, we can work on advanced Instagram integrations and features to make your Instagram marketing easier and more effective.
Our most exciting new feature, Auto Publish, which allows you to schedule and publish automatically to Instagram (no notifications required) was made possible thanks to our recent integration with the new Instagram Graph API.
We built Later so that everyone could have the tools they need to become amazing at Instagram. Later makes it simple to organize and curate your content, visually plan and schedule your posts, post to Instagram automatically, and track your results all in one place!
If you have been looking for a solution to your Instagram marketing struggles, perhaps this will be the excuse you need to give Later a try. As one of the first official third-party apps for Instagram, there’s no telling what exciting new features Later will add to its arsenal, to the benefit of its users.