Advertising is one of the primary markets for creative professionals such as photographers, retouchers and graphic designers. Successful artists’ fees are higher and the reach of the created artworks is wider, making Advertising one of the most desirable fields to break into for a majority of creative pros.
Companies rely on the creativity of the artists they hire, and striking, badass, funny or just memorable artworks must be produced on demand. So being able to deliver what they envisioned or being able to come up with ideas that match their vision and please their visual taste is paramount to one’s future success in the field.
Many of us seek to develop our “creativity muscle” so that we can come up with crazy-awesome ideas whenever we like. To that end, RA continues to share inspiring artworks from global brands and those that made small businesses well-known thanks to the creativity of the artists hired to create compelling images for them.
The Difficult Little People campaign was developed at Grey Healthy People by creative director Chee Guan Yue, art director Ning Li, product manager Kevin Bi, account director Amanda Zolten, planning director Maya Kincaid and global account director Jason Kahner. The created prints associate Playtex brand of pacifier with hard-to-handle babies.
Client: Swiss Smile Dental Clinic
Ad Campaign: Stop hiding your teeth.
Advertising Agency: Ruf Lanzv
Creative Directors: Markus Ruf, Danielle Lanz
Art Director: Isabelle Hauser
Copywriter: Maren Beck
Graphic Designer: Dave Schellenberg
Composing: Aschmann Klauser
The Reality Sucks campaign was developed at Duval Guillaume, Antwerp, by executive creative directors Geoffrey Hantson and Dirk Domen, copywriter Sam de Vriendt, art director Bart Gielen, photographer Kris Van Beek, account supervisor Matthieu De Winter working with Utopolis marketing director Tania Piessens.