The following is an excerpt from Kendra Paige’s article “Your Portfolio – Making the Right Impression” in [RE]TOUCHED Magazine, issue 4, YOUR PORTFOLIO.
South Florida-based Fashion and Commercial Photographer
Online portfolio: www.kendrapaige.com
There are no hard and fast rules to creating a work résumé; each one is unique to the individual, highlighting his or her particular talents and skills, while showcasing previous work as it pertains to the job being sought. The same can be said for your portfolio. There are, however, many different ways to get the most out of your “visual résumé.” In this special feature, Fashion and Beauty photographer Kendra Paige reviews several key points that can improve your chances of getting the clients you want through effective use of your digital portfolio.
Dress for the job you want
When it comes to your portfolio, the most important question to consider is: Who is your target audience? If you create wedding cakes, you wouldn’t want to have an advertisement about birthday cakes and to the same extent, if you are marketing yourself as a high-end beauty retoucher, you wouldn’t necessarily want a bride and groom to be the first image potential clients see in your portfolio.
Think of it this way: Your portfolio is the suit you don when dressing for the job you want, so dress accordingly. Consider your style, your skill sets, and your interests so that you can take a targeted approach to how you present your work.
Say for instance that you are highly skilled at retouching hair; you may want to limit your focus to a beauty editorial featuring hair rather than a recent fitness project. That isn’t to say that you can’t or shouldn’t display those other projects, but the main page of your website should contain the most carefully curated examples of your work.
Out with the old, in with the new
If there is one piece of advice that I can give, it is to update your online portfolio frequently with recent works.
For those potential clients that visit your website more than once, a lack of change can elicit an opinion that you are not actively working. Not only is it in your best interest to avoid this perspective, but also adding new images can give you a second chance to make a new impression with your potential clients…
Read more in ISSUE 4, YOUR PORTFOLIO
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