To anyone with years of working in commercial retouching the terminology comes naturally, but each of us remembers a time when the language of the industry wasn’t quite so clear. When speaking to an art director who might be interested in hiring you, it’s important to speak his or her language. Clear communication and understanding between you and your client instills trust, helps you deliver exactly what the client wants and gives your client the confidence that he hired the right talent. If you’re a skilled amateur looking to land your first commercial job, check out this quick guide to some common industry terminology and conduct your client correspondence with confidence.
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Aug